Atlasfor’s first dossier on a big city: the Center of Turin told in the places and monuments and also in the most characteristic visitor service activities: the “active landscape.” Presented at the Circle of Readers

Atlasfor addressing also the tourism of proximity has considered that not only the monuments and landscapes of Cultural Heritage, but also the initiatives of the “Active Landscape” can be powerfully attractive. This term is used to denote the operators that enhance the area: from the cultural activities of local authorities to associations dedicated to the care of individual assets, from special trade to farms or artisans engaged in local productions, all the way to excellent accommodation and catering activities. In many other cases, we are faced with an untapped richness: on the one hand we have a spread of little-known architectural treasures and landscapes, often closed due to the unsustainability of the presidium given the low turnout of visitors ,and on the other hand businesses and operators that are often remarkable for their thematic specificity but fail to be valued as they deserve. What is missing is the affirmation, in the imagination of potential visitors an integrated network, made up of points of interest for Cultural Heritage or Active Landscape, to form a varied offer, accessible and savorable in a series of weekends, where tourist and cultural events are triggered on an appreciable and light offer of receptivity, and from that one leaves for itineraries of real exploration of the city and the territory.

It is precisely variety that is appreciated by the visitor of these years, who comes and returns at different events, thus participating in generating no small part of local development, both in economic and cultural and identity terms.

The first dossier on a large city structured in this way covered the Center of Turin told in the places and monuments and also in the most characteristic visitor service activities. The activity was presented in April 2019 at the Circolo dei lettori in Turin with an articulated series of speeches, which began with the contribution of Paolo Castelnovi followed by the City’s greeting from Alberto Sacco, Councillor for Commerce and Tourism of the City of Turin.

They continued in order:

– Daniela Broglio (Director of Tourism Turin and Province) and Ugo Bacchella (President of the Fitzcarraldo Foundation of Turin) who described potential scenarios for the development and use of the platform.

– Luciano Pia, designer of important architecture in Turin, who illustrated how to tell a project on Atlasfor.

– Emilia Garda, professor in the Turin Polytechnic and advisor to the Foundation for the Architecture of Turin, who proposed Atlasfor as a tool for storytelling recent architecture in the city.

As well as Fulvio Griffa (owner of the historic Caffè Elena in Turin), Caterina Fioritti (Vice President of Federalberghi Torino), Giulia Beccaria (owner of the Ai tre torchi art gallery in Turin) who illustrated the point of view of entrepreneurs on the potential offered by the atlas.

The presentation at the Circolo dei Lettori was preceded by an articulate presentation by Marina Paglieri in the pages of the newspaper La Repubblica.