The October issue starts with an editorial by Paolo Castelnovi and the ‘Manifesto for a new tourism’ proposed by our editorial staff: both analyse both the acceleration of tourist pressure alarming the most renowned destinations and the increase of citizens assigning new social and cultural values to a direct knowledge of territories, which are undervalued and on the verge of abandonment. This is followed by a dialogue with Oriol Nello (University of Bellaterra, Barcelona), Gianluca Cepollaro (TSM – Trentino School of Management, Trento), Ugo Bacchella (Fondazione Fitzcarraldo, Turin), Costanza Pratesi (FAl, Fondo ambiente italiano, Milan).

This issue illustrates the “AtlasforUkraine” project, initiated by Landscapefor in April 2022, to support Ukrainian refugees in Turin and Genoa through the construction of an interactive map in Ukrainian, Italian and English. The project was developed in three distinct areas: 1) ‘second reception’ service, with geolocalised information on essential services and opportunities; 2) Mapping of ‘places of the heart’, a participatory map of memories and cultural references; 3) Documentation of identity and heritage, involving students and adults in the recovery of historical continuity. The initiative met with the interest of the Ukrainian Cultural Foundation belonging to the Ministry of Culture of Ukraine.

Atlasfor Visit Acquese and Atlasfor Canavese were two Landscapefor projects to enhance the Piedmontese territory. The first explored Acqui Terme and 35 neighbouring municipalities, geolocating 89 points of cultural and landscape interest. The second project promoted “slow tourism” in the Canavese area, mapping and narrating the area of the Anfiteatro Morenico by means of about ninety property and landscape cards, relating to about 200 POIs that the Regional Landscape Plan has identified in the area. Both projects have set themselves the objective of supporting local tourism, giving visibility to lesser-known places, with information that is always up-to-date and accessible online.

This issue of the magazine presents in a composite manner the themes and places of Atlasfor from the point of view of the analysis, documentation and mapping method adopted as well as its punctual application carried out with the “Active Landscape” during the lockdown period. The result was an orderly showcase of operators providing quality services for the accommodation and cultural quality of the area. Within this framework, Landscapefor made its conceptual and operational tools available and listened to associations collecting historical testimonies, curators of otherwise neglected properties, “hotels de charme”, wine or typical food producers.

In spring 2020, Atlasfor proposed games and services to experience and refine the relationship with our closest cultural landscape. On the one hand, playful explorations to be done from home in our cities of Genoa and Turin; on the other, a system of itineraries and reservations to showcase and facilitate safe access to the assets spread across the territory. This issue of the Magazine reports on the first trials of this experimentation: to better appreciate and facilitate access to places within reach but never or little considered, and in the conviction of providing a tool for a new way of enjoying heritage and “caring” for visitors, in the Covid-19 period.

The “active landscape” project wanted to bring to light the continuous work done by thousands of people, every day, to maintain beauty in our country. In the conviction that more and more inhabitants and visitors are interested not only in cultural heritage but also in good practices, in the ‘beautiful actions’ of the actors of the ‘active landscape’: a world full of positive surprises, hitherto difficult to bring to light. With this objective in mind, Landscapefor has initiated APPA-Atlas of Heritage and Landscape-Populating Atlasfor which these two complementary aspects of the landscape are presented, for the first time legible in their interactions and connected by itineraries.

This issue is dedicated to the presentation of AtlasFor for the city of Turin, on 9 April 2019 at the Circolo dei Lettori in Turin. The series of speeches begins with Paolo Castelnovi – President of the Landscapefor Foundation and creator of AtlasFor who illustrates the APPA-Atlas of Heritage and Active Landscape project. This was followed by the contributions of Alberto Sacco (Councillor for Commerce and Tourism, City of Turin), Daniela Broglio (Director of Tourism Turin and Province), Emilia Garda (lecturer at the Polytechnic University of Turin); Fulvio Griffa (Provincial President of Confesercenti), Caterina Fioritti, Vice President of Federalberghi Torino, Ugo Bacchella (President of the Fitzcarraldo Foundation Turin).

By proposing and commenting on some exemplary case studies, this issue illustrates the dialectical relationship between the ‘guest’s tale’ and the ‘visitor’s gaze’ in the development and updating of Atlasfor. This is why the atlas seeks out and values those who devote care and culture to places, and asks for images and comments presenting ‘their’ points of interest. But it also seeks the “guest story” because it is more intriguing, more exciting, more involving than any other information guide. If with the guest’s tale anyone can come into contact with the “active landscape”, with the visitor’s gaze he himself becomes an active subject in and of the landscape.